Scrambly – Case Study

Scrambly Case Study

Mobile Gaming | SEO Research & Writing

Client :

Scrambly.io

Start Date :

1st January 2025

01 . The Challenge

When Scrambly onboarded me in January 2025, they had solid traction on their app but zero visibility from blog content. While the platform was growing steadily in the mobile gaming rewards niche, they lacked a blog section altogether. Scrambly wanted to have a new channel for user acquisition, specifically through SEO-driven content writing/marketing.

They needed someone to launch and lead this initiative from scratch, starting with content strategy, keyword research, and writing the very first blog article. Their goal was to turn their blog into a meaningful traffic and sign-up source.

02 . The Solution

To kick things off, I built a keyword strategy centered around user search intent in the casual mobile gaming and rewards space. I identified untapped, low-competition keywords with substantial search volume and crafted topical clusters focused on user behavior, trending games, and how-to guides.

Once the blog was live, I mapped out a content calendar aligned with Scrambly’s goals, targeting visibility, trust, and sign-up intent. Every article was optimized with structured headings, relevant internal links, and a strategic meta strategy.

Over the 5-month contract, I wrote and published SEO-driven content that ranked consistently. Blogs began to climb the SERPs, pulling in thousands of users without any paid push.

03 . The Results

In just five months, I achieved:

✅ 7,200+ organic clicks

✅ 1.11 million impressions

✅ Average position: 9.8 (First Page)

✅ CTR: 0.6%

✅ 1,000+ user sign-ups attributed to blog traffic

Several articles now rank on the first page of Google for high-volume keywords like "best simulation games with AI" and "Is Scrambly legit". This blog-first SEO strategy proved to be a powerful growth lever for Scrambly.

Mehal took our blog from zero to a powerful acquisition channel in just five months. His SEO strategy brought in not just great traffic but 1,000+ user sign-ups, all without paid ads. He understood our niche, planned content that aligned with user intent, and consistently delivered high-ranking articles. If you're looking for someone who can build and grow organic traffic, Mehal knows exactly what he’s doing.

Alexander Hrankin

Co-Founder & CEO Scrambly