GeoPlugin Case Study

Category :

Geolocation Technology | SEO Research & Writing

Client :

GeoPlugin

Start Date :

4th June 2024

01 . The Challenge

When GeoPlugin approached me in June 2024, they were facing a challenge common to many tech-based platforms: their website had the tech—just not the traffic. Despite offering powerful IP geolocation and geo-targeting APIs, their website was bringing in only 417 monthly visitors. There was no blog section. And without a blog or consistent SEO strategy, they were missing out on organic discovery and lead opportunities from global developers, marketers, and SaaS companies.

After evaluating several candidates, they chose to work with me. What made the difference? My SEO writing experience, strong technical research skills, and a background in computer science that helped me understand their product at a deeper level.

Mehal's communication with a client.

02 . The Solution

I started with a full audit of their existing site structure and keyword landscape. From there, I built an SEO roadmap designed to scale, focusing on low-difficulty, high-volume keywords relevant to developers, SaaS marketers, and data teams.

I created a blog strategy based on technical use cases, real-world search behavior, and evergreen developer queries. I developed user-focused outlines, optimized for search engines and human readers alike, and handled all content writing and on-page optimization.

Thanks to deep topical research and an understanding of how their APIs work, I was able to produce content that spoke directly to their users’ needs while satisfying Google’s algorithm.

03 . The Results

The results speak for themselves:

🚀 417 monthly traffic → 180,000+ today

📈 85% of all current traffic comes from the my blogs

📝 Dozens of blogs ranking on Google’s first page

📊 Ranked for hundreds of valuable keywords in under 6 months

Several articles now rank on the first postion of Google for high-volume keywords like "Discord IP resolver" and "how to block IP address". This blog-first SEO strategy proved to be a powerful growth lever for GeoPlugin.

Mehal single-handedly managed our blog section (keyword research, writing, and on-page SEO). We started seeing real results just a few weeks in. His research is always on point, the writing stands out, and the SEO work clearly makes a difference. We fully trust Mehal with our blog and honestly wouldn’t want anyone else handling it.

Client image
Pauline Arroyo
Content Manager GeoPlugin