Formaloo Case Study

Category :

B2B SaaS | SEO Research & Writing

Client :

Formaloo

Start Date :

1st November 2023

01 . The Challenge

When Formaloo approached me, they were facing a challenge: despite healthy site traffic, their blog—a key tool for lead generation—wasn't getting the visibility it deserved. They needed a writer who could not only capture their brand voice but also captivate their audience and drive traffic to their blog.

After a series of interviews, my approach to content creation and SEO strategy clicked with them, earning me a trial to prove my worth.

02 . The Solution

I dived into research, and identified low-competition, high-volume keywords to anchor our content. I then crafted targeted topic clusters, made outlines, and wrote and optimized articles designed to rank. The results spoke for themselves: my articles gained traction, leading Formaloo to extend a freelance contract.

Today, I take pride in seeing the blogs I've penned for them not just rank on the first page but also drive significant traffic—just like this first one I wrote for them:

Just had to rave about Mehal! He tackled multiple SEO article projects for Formaloo and absolutely crushed it. Great research, killer writing, and top-notch communication. The articles are awesome, and traffic's already climbing. Highly recommend Mehal to anyone needing an SEO writing rockstar!

Noosh Barat
Co-Founder Formaloo